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4 Students

Course Details

Lessons

9

Skill Level

Beginner

Certificate

Available

What You Will Learn?

  • Why YouTube is a must-test channel for your business
  • What the different types of YouTube ads are and when to use them
  • How to create YouTube Ads and set up everything correctly (step-by-step guide)

Description

In this course, I go over the different ad types that you can run on YouTube, how to create them, and ultimately how to optimize and manage your ads. Many marketers often go first to Facebook and Adwords, but little take advantage of the massive market on YouTube. <\/p>\n

Just to give you an idea of the opportunity and scale here, every month more than 1 billion people <\/strong>watch more than 6 billion hours<\/strong> of YouTube videos every month. And that number is just continuing to grow. If that doesn't scream opportunity, I don't know what does!<\/p>\n

If you can help your business or a business you helping consult for target the right audience, you can potentially massively grow your business. <\/p>\n

Who Am I?<\/strong><\/p>\n

I'm David Lau, owner of Smart Income Today, where I look to help aspiring entrepreneurs build their own online business. Before starting my own business, I led growth at a VC-backed startup and managed a 7-figure marketing budget. I have experience spending on Facebook, Google, YouTube ads and more. I live and breathe everything marketing and product-related.<\/p>\n

Here are some things I teach inside the course:<\/strong><\/p>\n

    \n
  • The power and potential of YouTube Ads<\/li>\n
  • The different types of YouTube Ads that you can run and the use-cases for each one<\/li>\n
  • Understand how to use the Ad platform and make sense of everything<\/li>\n
  • How to run all the different ad types and what you should be looking out for<\/li>\n
  • How to look at the right metrics to run ads efficiently<\/li>\n
  • How to correctly think about your business goals in the context of YouTube Ads<\/li>\n<\/ul>\n

    Who this course is for:<\/strong><\/p>\n

      \n
    • Those looking to learn more about YouTube Ads<\/li>\n
    • Those looking to grow their business through a less conventional marketing platform<\/li>\n
    • Those looking to add YouTube Ads as a skillset in their resumé or to help their clients<\/li>\n<\/ul>"" :show-chars="400">

Requirements

  • A camera of some sort (could be your phone)

Curriculum

Section 2: Understanding The Different YouTube Ads 11:30
Section 3: Working In The Ad Platform 29:39
Section 4: Measuring Performance 17:48
Section 5: Tracking 05:43

About the Instructor

5.0
Reviews 0
Students 0
Courses 2

My experience is in building businesses and helping them scale. I have managed a 7-figure marketing budget and helped a company grow from 7 to 40 people. I'm an expert in growth marketing.

I'm also the owner of the Smart Income Today blog and YouTube channel where I share my journey in building online businesses. My realm of expertise at the moment is affiliate marketing and lead generation.

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