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Course Details



Skill Level




What You Will Learn?

  • Understand SEO and Local SEO and how to build a strong presence in search
  • Understand citations, reviews, backlinks and how to use them to build a strong presence in search
  • Know how to create and manage a Google My Business listing
  • Understand how Local SEO and SEO Ranking Factors are applied and how to implement them on your own website


SEO - Local SEO - Fully Updated For 2019!*<\/strong><\/p>\n

SEO Training - With a little bit of training, you can learn how to improve your search rankings and SEO rankings using up to date techniques for 2019 and grow your business presence online.<\/p>\n

*This course is included in the Social Media Marketing Masterclass - So please do not purchase if you already have that course.<\/strong><\/em><\/p>\n

Wordpress Not Required<\/strong><\/p>\n

Most SEO courses assume you have Wordpress, but you can use the methods in this course with any website, not just Wordpress, both for Local SEO And International SEO.<\/p>\n

Objectives Of The SEO Course<\/strong><\/p>\n

This course is a guide to show you how to improve your search position for your business using the latest and up to date SEO techniques.<\/p>\n

Guide To Local SEO And SEO:<\/strong><\/p>\n

This is a complete guide with step by step instructions on how to improve your local search rankings in Google local search and Google maps search, using these techniques for both Local Search and International Search, you will improve your rankings.<\/p>\n

Knowing how to do all the things Google wants you to do, gives you an advantage.<\/p>\n

If someone in your area is searching for your business on Google, you will need to appear in search in a favourable position.<\/p>\n

Creating a strong SEO (search engine optimisation) strategy is key, and this course will guide you through that process.<\/p>\n

What You Will Learn About SEO In This Course:<\/strong><\/p>\n

In this course, you will learn how to set up your business in local search and international search so that it can be found.<\/p>\n

And you will learn how to improve your rankings and competitiveness in local search results and international search results.<\/p>\n

You will also learn the key principles of online search marketing so that you can grow your business with highly targeted potential clients in an easy to understand way!<\/p>\n

So if you are a business owner, that serves a local area or an international area and you want to compete in Google search with organic traffic (free traffic), then this course contains essential information that will help you do that.<\/p>\n

It is also useful if you are running a marketing business as it will give you very specific SEO training on how you can help your clients impact their position in search, which will deepen the strength of your service offerings.<\/p>\n

Special Note For Marketers Who Want To Learn Local SEO:<\/strong><\/p>\n

Once you have gone through the course, you will, in turn, be able to train others, we recommend that you practice the principles first, however, until you are completely sure that you have grasped all the ins and outs that we discuss in the training.<\/p>\n

Course Format:<\/strong><\/p>\n

The SEO training is presented in a really simple format that anyone can understand and all terms are clearly explained throughout the course.<\/p>\n

This is a video course with on screen notes and screen shares throughout.<\/p>\n

Questions This Course Answers:<\/strong><\/p>\n

  • How can I get my business to do better in local search results?<\/li>\n
  • How do I get my business higher in Google maps results?<\/li>\n
  • How do I get my business to rank better in international search on Google?<\/li>\n
  • How do I get my business found on Google?<\/li>\n
  • Why don't I see my business in Google maps?<\/li>\n
  • How does Google My Business work?<\/li>\n<\/ul>\n

    Who this course is for:<\/strong><\/p>\n

    • Business owners who serve a local customer base, e.g. shops, restaurants, trades etc<\/li>\n
    • Marketers who want to offer Local SEO and SEO services to local clients will find this course invaluable and help them deepen the value of their services<\/li>\n
    • Small business owners who want to do their own SEO<\/li>\n
    • Website developers that want to learn the basics of SEO and Local SEO<\/li>\n<\/ul>\n

      Join Me On The Other Side And Learn Local SEO And Best SEO Practices:<\/strong><\/p>\n

      So join me on the other side and learn how to use local search marketing to grow your business profits and your business!<\/p>"" :show-chars="400">


  • They will need online access to the internet
  • They will need a basic understanding of social media marketing
  • They will need a real world local business that serves a local community


Section 1: Introduction To The Course 01:21
Section 2: Google Search And Your Position In Local Search 22:57
Section 3: Google Search - A Deeper Exploration Of How SEO Affects Search 13:15
Section 4: Google My Business - A Strong Local SEO Factor 16:01
Section 5: Building Up Reviews - Including Google Reviews 08:04
Section 6: Citations - Quality Citations Dramatically Improve Your SEO Ranking 16:46
Section 7: Backlinks - Understand How They Improve Your SEO 15:21
Section 8: Onsite SEO - Improving Your Sites SEO 14:14
Section 9: Keyword Optimisation For Powerful SEO 19:15
Section 10: Local Business Online Marketing 14:21
Section 11: Setting Up A Local Marketing Consultancy 10:55

About the Instructor

100% of students rated this instructor as excellent!
Reviews 0
Students 4
Courses 5

Mark, runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard-won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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