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Course Details

Lessons

83

Skill Level

Beginner

Certificate

Available

What You Will Learn?

  • Increase your sales, traffic, and brand recognition using the power of digital content

Description

Welcome to the Content Marketing Masterclass, a complete guide to growing your business in the modern world using the power of digital content.<\/strong><\/p>\n

I've spent more than a decade working at the intersection of business and media, which has provided me with a unique competitive advantage as we've entered this world where every company is expected to be a media company.<\/p>\n

In this course, you'll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward.<\/strong> By the end, you'll have all the tools you need to successfully market your products and services in the digital age.<\/p>\n

Here are some of the things we'll cover:<\/p>\n

    \n
  • Classic Marketing Fundamentals:<\/strong> Basic principles from the \"old world\" of marketing that you'll need to understand for this course. Beginners are welcome here!
    Content Marketing Essentials:<\/strong> What content marketing is, how it works, how to tell a compelling story, and how to create detailed buyer personas to guide your approach.<\/li>\n
  • Web Design:<\/strong> How to optimize your website for content marketing and build a well-oiled, lead-generating machine.<\/li>\n
  • Generating Content Ideas:<\/strong> Develop a system for getting to know your audience and consistently generating new content ideas.<\/li>\n
  • Copywriting:<\/strong> We'll discuss why effective writing is so important, and you'll learn all about headlines, structure, vocabulary, tone, calls-to-action, editing, as well as a number of tips to help you become a better writer overall.<\/li>\n
  • Types Of Content:<\/strong> Learn about the most effective types of content, and see more than a dozen specific content ideas that you can steal and apply to your own strategy.<\/li>\n
  • Content Formats & Repurposing:<\/strong> Get familiar with various content formats and learn how to create an endless stream of fresh content simply by repurposing what you've already created.<\/li>\n
  • SEO (Search Engine Optimization):<\/strong> Everything you need to know to optimize your site for search engines and drive free, organic search traffic to your content.<\/li>\n
  • Content Promotion:<\/strong> Learn to actively promote your content and drive traffic from a variety of sources.<\/li>\n
  • Email Marketing:<\/strong> Use valuable opt-in incentives to grow your email list, bring people into your sales funnel, and build deeper relationships with your audience.<\/li>\n
  • External Marketing Channels:<\/strong> Learn how platforms like Facebook, Twitter, and Instagram can tie right into your overall content strategy.<\/li>\n
  • Measuring Your Results:<\/strong> Collect and analyze data to measure the results of your content marketing efforts, and ensure that you're always making progress toward your goals.<\/li>\n<\/ul>\n

    As you can see, this course covers a lot of ground, and you should walk away with a professional-level understanding of how to market products and services in the modern world. You can apply this knowledge to grow your own business, or to boost your marketing career with your employer or clients.<\/p>\n

    With all of that in mind, I hope to see you inside!<\/p>"" :show-chars="400">

Requirements

  • No prior marketing experience required.

Curriculum

Section 1: Introduction 08:05
Section 3: Content Marketing Essentials 17:06
Section 4: Web Design 14:17
Section 5: Generating Content Ideas 11:22
Section 6: Copywriting 22:32
Section 7: Types Of Content 26:44
Section 8: Content Formats & Repurposing 08:03
Section 9: SEO (Search Engine Optimization) 30:20
Section 10: Content Promotion 16:26
Section 11: Email Marketing 22:09
Section 12: External Marketing Channels 24:00
Section 13: Measuring Your Results 04:44
Section 14: Wrapping Up 00:39

About the Instructor

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Brad Merrill is the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media. He is regarded as an expert in his field, teaching business and technology courses to more than 20,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Merrill considers himself a passionate creative: he loves creating articles, videos, websites, companies, workflows, and new ideas. He has been creating things on the web since 2007, working on dozens of projects and reaching tens of millions of people in the process.

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